{"product_id":"milk_shake-silver-shine-light-shampoo","title":"milk_shake silver shine light shampoo","description":"\u003cdiv class=\"product-form__excerpt rte\"\u003e\n\u003cp\u003e\u003cstrong\u003emilk_shake silver shine light shampoo\u003c\/strong\u003e combines the benefits of purple pigment, organic berry extracts, milk proteins and Integrity 41® to maintain blond, grey or white hair color.  \u003c\/p\u003e\n\u003cp\u003eThe\u003cstrong\u003e 50% reduced percentage\u003c\/strong\u003e of violet pigment compared to the original milk_shake silver shine shampoo, makes \u003cstrong\u003emilk_shake® silver shine light shampo\u003c\/strong\u003eo neutralize unwanted yellow or brassy tones moderately: ideal for those people who want a balanced, cool blond.\u003c\/p\u003e\n\u003cdiv class=\"product-description\"\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWhat is\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"s1\"\u003emilk_shake silver shine light shampoo\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cspan class=\"s1\"\u003eIt is a delicate hair cleanser that contains\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e50%\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eless pigment than the original shampoo for more moderate pigmentation. Helps neutralize unwanted yellow or brassy tones moderately.combines the benefits of purple pigment, organic berry extracts, milk proteins and Integrity 41\u003c\/span\u003e\u003cspan class=\"s2\"\u003e®\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003eto maintain blond, grey or white hair color. The\u003c\/span\u003e\u003cspan\u003e reduced percentage of violet pigment compared to the original milk_shake silver shine shampoo, makes \u003c\/span\u003e\u003cstrong\u003emilk_shake silver shine light shampoo\u003c\/strong\u003e\u003cspan\u003e neutralize unwanted yellow or brassy tones moderately: ideal for those people who want a balanced, cool blond. For best results combine with \u003c\/span\u003e\u003cstrong\u003emilk_shake silver shine conditioner\u003c\/strong\u003e\u003cspan\u003e and\/or \u003c\/span\u003e\u003ca href=\"https:\/\/milkshakeusa.com\/products\/milk-shake-silver-shine-whipped-cream\/\"\u003e\u003cstrong\u003emilk_shake silver shine whipped cream\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e. SLES free. The fragrance in the \u003c\/span\u003e\u003cspan class=\"s1\"\u003esilver shine\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003erange is a gorgeous gourmand experience: the head notes of \u003c\/span\u003e\u003cstrong\u003eblueberry\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong\u003eblackberry\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003eraspberry\u003c\/strong\u003e\u003cspan\u003e blend with floral heart notes. The base notes are made of sweet musky tones that leave a delicate fragrance on the hair.\u003c\/span\u003e for more moderate pigmentation. SLES free.\u003c\/div\u003e\n\u003cdiv class=\"product-description\"\u003e\n\u003ch4\u003e\u003cb\u003ewhat does it do? \u003c\/b\u003e\u003c\/h4\u003e\n\u003cp\u003eCounteracts yellow tones in natural or lightened blond hair.\u003c\/p\u003e\n\u003ch4\u003e\u003cb\u003ewho is it for? \u003c\/b\u003e\u003c\/h4\u003e\n\u003cp\u003eAnyone with blonde (natural or high lightened), grey or white hair looking to remove unwanted yellow or warm tones. Ideal for those people who want a balanced, cool blonde. Blond hair requires particular care to maintain its lustre and shine, especially if it’s been highlighted or lightened. Over time, repeated washing, technical treatments, external aggressors and brushing can deprive blond hair of its natural beauty. At the same time, white or grey hair can have unwanted brassy or yellow tones. In that case, yellow and golden hues create the perception of unkempt hair, aging hair, or in the case of hair lightening, a bad technical service. Therefore, it’s a good practice to use a specific treatment that neutralizes excessive yellow or brassy tones on blonde, lightened or grey hair in order to create neutral and radiant tones, pastel colored lightening, and radiant whites at home.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003ehow do you use milk_shake silver shine light shampoo?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\/ distribute evenly over damp hair, lather and rinse, repeat if necessary\u003c\/p\u003e\n\u003cp\u003e\/ for more intense results, leave in for a few minutes, rinse, apply milk_shake silver shine conditioner, leave on for 2-5 mins, then rinse well\u003c\/p\u003e\n\u003cp\u003e\/ apply milk_shake silver shine whipped cream, proceed with styling\u003c\/p\u003e\n\u003cdiv class=\"product-ingredients\"\u003e\n\u003cp\u003e\u003cstrong\u003efeatured ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFormulated with \u003cb\u003e50% less violet pigments \u003c\/b\u003ethan the original shampoo, the active ingredients within milk_shake® silver shine shampoo are carefully selected for their \u003cstrong\u003erevitalizing and neutralizing properties\u003c\/strong\u003e capable of counteracting unwanted yellow or warm tones.\u003c\/p\u003e\n\u003cp\u003eThe combination of \u003cstrong\u003eorganic berry extracts\u003c\/strong\u003e and \u003cstrong\u003emilk proteins\u003c\/strong\u003e helps to strengthen, condition and enhance the shine in hair, giving splendor, whilst the exclusive ingredient \u003cstrong\u003eIntegrity 41® \u003c\/strong\u003eimproves color stability over time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-ingredients\"\u003e\n\u003ch4\u003e\u003cstrong\u003eingredients\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eAqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Glycerin, Sodium Chloride, Acid Violet 43, Glycol Distearate, Laureth-4, Guar Hydroxypropyltrimonium Chloride, Rubus Fruticosus (Blackberry) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, Vaccinium Myrtillus Fruit Extract, Fragaria Ananassa (Strawberry) Fruit Extract, Sodium Benzoate, Potassium Sorbate, PEG-5 Cocomonium Methosulfate, Sodium Glutamate, Hydrolyzed Milk Protein, Hydroxypropyltrimonium Hydrolyzed Casein, Sodium Cocoyl Glutamate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Parfum (Fragrance), Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Limonene, Linalool.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Enki Shop","offers":[{"title":"Default Title","offer_id":42889605447815,"sku":null,"price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/3799\/7959\/files\/t-53.png?v=1752222360","url":"https:\/\/enkishopnz.myshopify.com\/products\/milk_shake-silver-shine-light-shampoo","provider":"Enki Shop","version":"1.0","type":"link"}